The Effects of Product Value, Service Quality, Perceived Value on Customer Satisfaction and Customer Loyalty – An Example of Electromechanical Industry

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 101 === This research aims at studying the effects of product value, service value, and perceived value on customer satisfaction and customer royalty, while focusing on the electromechanical industry as an example studying domain. The research sends out 360 qu...

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Bibliographic Details
Main Authors: Chung-LingCheng, 鄭仲淋
Other Authors: Ming-Tien Tsai
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/9hjj7p