A Financial Evaluation for Trusted Management Service by Mobile Telecommunication Operators

• Main Authors: Yen-TingChen, 陳彥廷
• Other Authors: Wen-Tzu Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/07406094022838877467

碩士 === 國立成功大學 === 電信管理研究所 === 101 === With the rapid growth of smart phones, Near Field Communication (NFC) brings not only innovative applications but also new business opportunities for mobile network operators. The most important matter is the key institution: Trusted Service Manager (TSM). The purpose of this research is to investigate practicable business model that mobile network operators can dominate and run the TSM service. Moreover, quantitative methods for financial assessment are applied to determine if the project is investable. In the study, five well-known mobile network operators together with Easy Card are assumed to run the TSM service. Considering market places provided by mobile network operators, five missions for the TSM service are: (1) issuing free SIM card witch with security chip; (2) in charge of security domain lease and management; (3) remote connection over the air (OTA); (4) renting equipment; as well as (4) call center maintenance. To serve customer NFCs, service providers just simply submit requests to TSM. For financial assessment, this research is based on cost-benefit and parameter conditions to derive cash flow and find out the breakeven year. Four assessment criteria for capital budget decisions are also included: Net Present Value (NPV), Return on Investment (ROI), Average Account Return (AAR), and Profitability Index (PI). The four criteria indicate some investment projects are unfeasible. However, we still need to consider project’s fundamental and potential benefits. Sensitivity analysis reveals that both purchase price and OTA revenue have the greatest impact on NPV, ROI, AAR, and PI.