A Study of Identifying College-Choice Factor：Regarding Affordability、College Characteristic and Employability Expectation

• Main Authors: Shun-WenLiu, 劉舜文
• Other Authors: Yao Tang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/ms6pr2

碩士 === 國立成功大學 === 教育研究所 === 101 === The purposes of this study were to verifying the Taiwanese prospective college student’s College-Choice Factor of higher education. The method of this study is secondary-data analysis which used structural equation model to verify the relationship of Affordability, College Characteristic, Employability Expectation, based on the literature review constructed theory model, used the database from the “Construct of index on decision-making system of higher education choice opportunity ” held by Tang Yao, professor of National Cheng Kung University. The endogenous variables in the model were cost determinant and grant aid determinant, the exogenous variables were college reputation, college location, college facilities and Employability Expectation. The structural path of cost determinant, grant aid determinant, college reputation, college location, college facilities relationship to Employability Expectation were examined , and the goodness-of-fit of the hypothesized structural model was tested. Participants were 726 prospective college students. Results indicated goodness-of-fit of the data and the hypothesized model: In the test of mediator model. (1)College reputation were the mediator between Predictive variables( Cost determinant and grant aid determinant) and criterion variable( employability expectation). (2)College location were the mediator between Predictive variables( Cost determinant and grant aid determinant) and criterion variable( employability expectation). (3)College facilities were the mediator between Predictive variables( Cost determinant and grant aid determinant) and criterion variable( employability expectation). In the structural equation model. (4)College reputation totally mediated the relationship between cost determinant and employability expectation. (5)College reputation partially mediated the relationship between grant aid determinant and employability expectation. (6)College location partially mediated the relationship between grant aid determinant and employability expectation. (7)College facilities partially mediated the relationship between grant aid determinant and employability expectation. (8)College reputation, college location, and college facilities positive predict employability expectation. Suggestions based on this research finding: (1)Facing the Conflict between Market-oriented and equality of education opportunity on higher education.The reasonable Subsidy policy to disadvantaged students should be proposed. (2)Enhancing the cooperation between higher education and enterprises (3)Building the own image of brand in higher education (4)Expanding in the college-choice Factor of student consumer in higher education