Examining the Website e-Satisfaction and Trust towards Purchase Intention on Two Group Buying Sites in the Philippines

碩士 === 國立成功大學 === 國際經營管理研究所碩士班 === 101 === Online Group Buying Sites have been considered as one of most successful ecommerce business today because it not only benefits the firms but also customers as well- it’s a win-win situation for shareholders. It is a Daily Deals website wherein it offers goo...

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Bibliographic Details
Main Authors: Maybelline RoselleLim, 林真真
Other Authors: Kuo-Ping Hwang
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/68295572683915156429