| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 101 === The purpose of this research is to understand the relationship between autonomy support, autonomy need, competence need, relatedness need, and feedback. This study also wants to investigate whether different demographic variables have different impact on autonomy support and feedback.
The research is performed through the questionnaire survey and 207 samples complete a set of instruments, including “The Work Climate Questionnaire, “Basic Need Satisfaction at Work” and “The Feedback Questionnaire”. The conclusions can be summarized as following:
1.Autonomy support were positively related to autonomy need, competence need, and relatedness need.
2.Autonomy need, competence need, and relatedness need were positively related to feedback.
3.Different gender has significant differences in feedback.
4.Different occupations have significant differences in autonomy support.
The main contributions of this study are as follows. First, this study applied self-determination theory to marketing areas; Secondly, this study explores the concept of organizational citizenship behavior to customer citizenship behavior; Finally, this study offers some suggestions to application developers.
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