Medical treatment considerations, medical care satisfaction, again medical care of aesthetic medicine in association studies- Taiwan Aesthetic Medicine Clinic, for example.

• Main Authors: Pei-YuHuang, 黃珮瑀
• Other Authors: Yu-Lin Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/p5p83c

碩士 === 國立成功大學 === 企業管理學系專班 === 101 === This study investigated the correlation among the following factors: (a) consideration of medical treatment , (b) satisfaction of cosmetic treatment, and (c) consumer willingness to revisit a physician to purchase additional treatment. The study population comprised consumers who received photoelectric treatment and cosmetic injection treatment in Taiwanese aesthetic medical clinics. We (or nurses from the clinic) issued 248 questionnaires, and 201 questionnaires were returned. The questionnaire return rate was 81.05%. We collected 154 valid questionnaires. The questionnaire response rate was 76.62%. We observed that medical treatment factors had a significant effect on revisit intentions. Specifically, satisfaction with medical cosmetic treatment had an effect on revisit intentions when it was considered as a moderating variable. The interaction between patient expectations and satisfaction of medical cosmetic treatment reduced revisit intentions.