A Cultural Study of User's Cognitive Model in UI Designs

• Main Authors: Bo-YaKuo, 郭柏雅
• Other Authors: Chun-Heng Ho
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/69148823791604605955

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 101 === This article examines the impact of cultural context on user interface designs in a cognitive viewpoint. The study attempts to testify online searching behavior is culturally biased. The study adopts the theory of Hofstede’s cultural dimensions for cultural criteria. Experiments in this study transit the process of online surfing into mental models further comparison. Twelve participants were selected respectively to represent different cultural backgrounds for cultural comparison and qualitative study. The results showed that long term orientation scores, high individualism scores andmasculinity scores show small relevance in such behavioral systems. However, power distance scores and uncertainty avoidance scores are highly related to participant’s cognitive behavior on the Internet.