| Summary: | 碩士 === 國立成功大學 === 工業設計學系碩博士班 === 101 === From the statement of Louis Sullivan (1856-1924), “Form Follows Function” (The shape of a building or object should be primarily based upon its intended function or purpose.) to the “Form Follows Fun” and the “Form Follows Emotion” over the past few years, designing for emotion become the major trend of design. The attractive elements of products from the five Senses (Vision, Olfactory, Gustatory, Tactile, and Auditory) become the major factor in consumers’ choice. Besides “good” or “bad”, there is more judgment of “like ” or “dislike”. Among the five sensual experiences in design, olfactory plays the most significant role for perceptual memory. Therefore, this study aims on exploring the extent to which olfactory experiences affect the emotion and the correlation among emotion and personality traits.
The procedures are as follow：(1) To select appropriate evaluation tool for personality traits. (2) To select olfactory experience category. (3) Build PAD Emotion Scales for analyzing the relatioship among emotion and olfactory experiences and personality traits. The expectation of study is to support kansei marketing strategy and expand relevant research of sensual emotion in the future.
The Emotional state of subjects was measured and analyzed by Multiple Regression Analysis. The results indicate that：(1) There are 15mathematical formulas that describe the correlation between olfactory experiences and personality traits by PAD emotion scale. (2) Based on R score from “Pleasure Scale”, the ranking of personality traits from high to low are：Neuroticism (R=0.922) 〉 Openness (R=0.854) 〉 Extraversion (R=0.837) 〉 Conscientiousness (R=0.837) 〉 Agreeableness (R=0.78). Based on R score from ” Arousal Scale”, the ranking of personality traits from high to low are：Conscientiousness (R=0.895) 〉 Neuroticism (R=0.856) 〉 Openness (R=0.841) 〉 Extraversion (R=0.708) 〉 Agreeableness (R=0.674). Based on R score from ” Dominance Scale”, the ranking of personality traits from high to low are：Openness (R=0.860) Conscientiousness〉 (R=0.798) 〉 Neuroticism (R=0.766) Extraversion (R=0.736) 〉 〉 Agreeableness (R=0.670) 。(3) Comparing the score of PAD scale by five personality traits, its shows high correlation between “Conscientiousness” and ” Arousal” ; “Openness” and ” Dominance Scale”. Besides, “Agreeableness, Extraversion, and Neuroticism” shows high correlation (R〉0.8) to “Pleasure Scale”. The study infers that the emotion“Pleasure” plays the most significant role in olfactory experience of Kansei needs.
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