An Investigation the Factors Affecting the Willingness to the Information Privacy Exposure and Information Privacy Anxiety – A Case of Social Networking Sites

• Main Authors: Tasi Cheng-Wei, 蔡政瑋
• Other Authors: Ｈui-Jen Yang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/94560031924952590011

碩士 === 國立勤益科技大學 === 研發科技與資訊管理研究所 === 101 === As the booming of internet, the innovation and advancement of information technology develops continuously and also has brought many benefits and convenience, as well as with many disadvantages relatively. Furthermore, the information security of personal privacy information is one of the key issues. Are internet users willing to expose personal privacy information about themselves and information Privacy anxiety in Social networking sites (SNS)? Little evidence studies about the willingness of information privacy exposure and information Privacy anxiety. No related studies exist in the previous research. In recent years, social networking sites are fast growing and become an important medium as a communication tool. So, social networking sites are as a target in this study. Factors including personality, information asymmetry, self-disclosure, social networking sites dependency, social networking sites quality and group pressure are investigated. A questionnaire method is used to collect the data through Internet. A Structural Equation Modelling is used to verify the hypotheses. The result shows that the information asymmetry, self-disclosure and social networking sites quality has an effect on willingness of information privacy exposure and information privacy exposure anxiety separately. Self-disclosure and information privacy exposure anxiety has a differentresults compared with previous literature. Recommending the services of social networking sites should do a good site management to ensure a user’s private information will not be disclosed, and user should avoid exposed the credential private information in social networking sites.