Why Consumers Comply with eWOM? Exploring the Relationship between Online Hotel Review and Conformity Behavior － Cases of the Hospitality Industry
碩士 === 國立勤益科技大學 === 企業管理系 === 101 === This study embarks on two experiments, by introducing ANOVA and Quasi Experiment, realizing the design and manipulation on the experiments hereof. First, Experiment 1 was performed to investigate the influence of the valance and quantity of eWOM on the intention...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20788540042045944975 |