The Improvement of Corporate Value -A Case Study of Company-

• Main Authors: Chin-Pao Chang, 張進寶
• Other Authors: Jun-Ming Hsu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/gbtwj5

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === This study analyzes the strategies and operations of a Taiwanese company (Co. X) that produce badminton and tennis rackets and sportswear in China. Co. X experienced continuous losses in the past years but turned to generate profits at the time of this study. The company has outstanding production techniques but is weak in its brand fame and sales channels. Hence, this study proposes the following strategies: (1) reducing its business diversification, (2) setting up its product position in the middle-class markets, (3) selling its products to young people and in the second-tier metropolitan areas, and (4) increasing its sales by effective promotion ways. Given these strategies, I compile a statement of Co. X’s financial forecasts, which can be used as its goal and follow-up plan. I also provide external restructuring strategies for Co. X, which should be able to improve its performance. This study contributes to the literature how a company can practically increase its value.