| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === Globalization of markets and the information obtained is open in many industries has let to increasingly fierce competition, resulting in a strong consolidation and reduced profits. In this new competitive environment, how to effectively control the budget, manage input and out distribution, has become a business must be faced. In this study, a qualitative descriptive case study approach, through Strategic Marketing Plans Management to analyze a company’s profile in Taichung, environmental analysis, competitors and internal situation analysis, objectives, key strategies, products and services, communication, access, sales force, pricing, budgeting and management. The study has the conclusions: based on the relationship between strategic focus on network marketing program management to adapt to the existing environment, and establish a formal and structured corporate objective strategic marketing design and management, and as a marketing management philosophy. Display Strategic Marketing Plans Management process, emphasizing its systemic nature and sequential structure Strategic Marketing Plans Management demand-oriented theories reflect and incorporate a strong element of the corporate network and realize the potential of the relationship between the company and network efficiency.
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