The study of relationship between place marketing and casino zone

• Main Authors: Chao-Chi Kuo, 郭肇基
• Other Authors: 蕭仁傑
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/bndh49

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === Casino Zone is legally established by the government. The format of Casino Zone is in various diverse games, including entertainment, leisure activities, and tourism. Casino Zone is important financial income for government, such as taxes and .license fees. It can also attracting a large number of public construction and foreign investment, because of integrated many leisure related industries. Taiwan is gradually moving toward to service economic, especially in development of tourism industry. However, the small size of domestic market, it is difficult to continuing stimulate tourism development in certain level. Similar countries around Asian, South Korea, Singapore and Macau, they combining gaming industry and urban marketing successful creation of a new service economic, it might be a good example for Taiwan to develop such a new service economic zone. The main purpose of this research was to understand correlations between Casino Zone and local marketing. The study interviewed more than two hundred respondents, through statistical analysis, the results as followings: 1. different types of respondents on the gaming zone had different ideas and attitudes. 2. Casino Zone and local attractions had a significant positive correlation. 3. to establish Casino Zone significantly associated with local marketing. 4.living area with Casino Zone had a significant correlation with local marketing. Through the above findings, this study suggested that through the Casino Zone and with proper marketing planning, it will be able to effectively enhance the visibility of the region''s tourism and increase economic income. Finally, through statistical analysis, the study found that Taichung City could be the most suitable place for set up Casino Zone in Taiwan.