Relational performance of integrating construction with building industries

• Main Authors: Shun-Chih Chen, 陳舜智
• Other Authors: 蔡明志
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/29379921484567250201

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 101 === Construction industry faces a high degree of market-level competition. A growing number of construction companies consider integrating with building industries to create market niche, and increase profits. However, a systematic analysis model of relational performance is grossly overlooked. This research aims to explore the relational performance of integrating construction with building industries. The relationship between relational performance and relationship types and relationship members are two main assumptions. This research takes a construction company integrating with building industries as an example, and the data was collected by semi- structural interviews. The research concluded that relational performance is not significantly affected by relationship members, but affected by relationship type. Strategic alliance relationship provides the customized service and decreases the monitoring cost. The construction company can get the construction case stably. On the other hand, interactive investment relationship let construction companies have the ability to develop land resource. Besides, it access to higher level of trust and willingness to continue to cooperate in the future. The systematic analysis model of relationship performance will help managers implement the relationship strategies more effective.