Factors Driving Customer Stickiness with Mobile Service: A Dual Model Framework

碩士 === 國立中興大學 === 科技管理研究所 === 101 === Along with the development of wireless technology and mobile device in this decade, people are able to connect Internet with mobile devices anytime and anywhere. With the popularity of mobile Internet, mobile services are gradually developed. Recently, mobile se...

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Bibliographic Details
Main Authors: Ting-Hao Lai, 賴廷豪
Other Authors: Jung-Yu Lai
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/8vg57t

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