The Fitness effect between Product Category and online sales promotion strategies on consumers’ purchase intention, perceived risk and perceived quality---the moderating effect of brand awareness
碩士 === 國立中興大學 === 科技管理研究所 === 101 === Along with the information explosion and the increase of Internet users, Internet has been considered as a new channel for companies to implement their sales promotion activities. However, while promotions could help increase the sales of products, it is extreme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8j7s92 |