Examining Critical Success Factors for Medical Device Industry in Taiwan

• Main Authors: Hui-Ting Lin, 林卉庭
• Other Authors: 謝焸君
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/59539040749218916509

碩士 === 國立中興大學 === 科技管理研究所 === 101 === With the population aging, research indicated that the growing of chronic disease and rapidly increasing costs of healthcare become a burden worldwide. Global medical equipment market size in 2010 is 2,456 hundred million U.S. dollars. It is a big industry output. In a highly competitive market, how to create effective strategies and set successful marketing becomes a key issue. Although there exist few studies been completed on the critical success factors of medical device industry, these studies are all for one or several particular companies. This study aims to explore the critical success factors of the medical device industry in Taiwan. The research population of this study was the customers within Taiwan. The study use survey research under different dimensions from customers’ point of view such as price promotion, perceived quality, customer satisfaction and brand loyalty, etc., to identify the critical success factors of Medical Device Industry which have its own brand. The paper sent out 170 questionnaires in total. The survey returned 141 usable questionnaires; the response rate is 82%. The paper found that corporate Image, cost / performance ratio, product quality, user Interface operation and service, customer-orientation are the critical success factors of medical device industry. Expectations through examining the critical success factors for medical device industry would achieve a better and deeper understanding of customers’ needs, assisting establishing brand.