A Study of Antecedents of Consumer Impulse Buying on the Internet — Cosmetics and Beauty Care
碩士 === 國立中興大學 === 企業管理學系所 === 101 === Through the rapid expansion of the Internet, shopping on-line has become widespread within consumers’ daily lives in which cosmetics and beauty care are top emerging products. By observing some actual examples, consumers are not always rational when making their...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hy5298 |