| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === In Taiwan, the whole environment is downturn because of industry changing. How do make individual industry to take strategic decision to face the challenges and struggle to survive in this timing. Traditional industries were not appealed and paid attention by government in Taiwan under government focus on High-Tech electronic industry. But some companies made good even outstanding by themselves. How do these traditional industries survive and face the whole world changing? How do they reintegrate the resource to start again? It is worth to study this topic. We use case-studying way to research. My paper theme is “In A’company case, using Clustering-Policy to enhance its competitiveness ”. We use depth interviews way to understand how these company choose solution to restruct under fierce international competition.
We choose the company to research that it is glass-making manufacture afer evaluating many traditional companies. And we want to achieve the following purpose:
1. Analyze environment and structure of glass industry in many ways in order to handle my research topic.
2. To study how the case company use the Cluster-Policy strategy. Which problems did they face? How did they solve ? And we analyze the direction of cluster resource.
3. We want to understand the way they took in company changing for survival for suggesting to other industry.
The following list are my research results:
How to integrate the resource is the key point to raise their competitiveness in traditional industry. Under limited resource, we can use the following ways to jump up.
1. Joint show - exhibition or museum
2. Brand building and brand made-TTG
3. Cultural creativeness and artistic - glass temple and glass temple palanquin (folk binding)
4. Ecological conservation and cultural and creative combinations - plus brand to promote conservation
5. Clustering Integration Division - make good use of the advantages of division of labor
Through by stating the relevant operating methods, analyzing problems and ideas, we can understand the Clustering-Policy solution and thinking logic of this company taking.
According to my research, we can see that the glass industry entry barriers are not difficult, by production technology and high transparency, the manufacturers are unable to be price makers, but they can use Clustering-Policy to create a new business direction.
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