Performance Evaluation on Corporate Social Responsibility in Alcohol Industry from the Perspective of Brand Value： A Case Study of Diageo
碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 101 === Corporates intend to build up powerful brand images and grow brand value due to brand can differentiate corporates. Corporate social responsibility (CSR) has become an influenceal concept and tool for corporates’ self-promotion. CSR not only establish...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/t7an7j |