Moving transmedia: mover behavior patterns and media strategy
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === Under multiple media innovation, traditional outdoors media or magazines cannot satisfy users or readers’ need anymore. Furthermore, readers are now become more proactive and their mobility in between with different cities is even higher. Taiwan High Spee...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/92807903232556402877 |