| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === This research is to explore and discuss the growth strategy of Taiwanese Information Security software vendor, the studied case is a Taiwan-based email security solution leading company. This company adopts the open platform FreeBSD to be the development platform and has developed various product lineups like the Taiwan market share #1 anti-spam solution, email content filtering and security management solution, and email archival solution. This case study has been founded and run 12 years to cover Taiwan, China, Japan, and SE Asia.
In order to verify the emerging business opportunity and compare risk with available business resource at various timing while company growing, this research will be based on the theory of enterprise development by Churchill in 1983, also on the stage theory of organization growth by Greiner in 1972; the property of software industry will also be considered and the case study company’s growth history will be divided into 4 sections for detailed discussion – survival stage, success stage stage,Takeoff stage,and maturity stage.Through the track of growth, we will find out how the target company built its long term competency among competitors in Taiwan market through utilizing its available resource, identifying potential opportunity, choosing appropriate operation strategy, and analyzing its key business model.
Finally we find this company went through “N-shaped” track as its growth path and this strategy bases on the Product-Market matrix theory by Ansoff (1965) – pursuing the maximum on both of market share and profit margin firstly, then investing new resource to develop new product upon market’s new demand; also went to develop other products which were not based on core-technology upon new market demand.Through studying this expansion process, we find a company’s profit always earns by good product and quality service; all business needs be done through honesty attitudes, then partners and customers should be confident to rely on the vendor’s solution and become the long-term profit source.
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