| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === Taiwan's electronics industry has been always focused on our product development and research as our core competence. Nevertheless, due to insufficient exporting field experience and limited resource, we found some of the product with advantage but can not be entirely converted to the value added by buyers, so this situation is misleading to the results that the goods unit price is the only factor due to our enterprise often thought .
The research case "A study of ODM Business Strategy for high-end projectors " focused on higher growing of market size also wider application at the projection products to analyze and understand the market situation and its trading behavior , we found that the rule of transaction change not only to consider the trading behavior of commodity price only, but also contains other psychological important factor, try to apply “4C marketing strategy framework” methodology as the research base for the case - " A study of ODM Business Strategy for high-end projectors " to find the key factor that will impact the transaction costs by “the Cost of Utility”, “Buyer cost of Information Searching” , “Buyer cost of Moral Hazard”, and “ Buyer cost of holdup”,
Adopting the 4C framework, we can analyze the cost between buyers and vendors, which take A vendor’s business model of large venue market for example, hoping to see how to execute the market strategy from consumer’s point of view. Basically, Taiwan's ODM manufacturers can not only take the advantage of product technology , but also can use a more logical manner to make the analysis to determine the direction for capital’s and resource’s inputs in order to generate a greater overall profits
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