| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 101 === By introducing private investment in public construction, local governments could lead regional economic development, reduce the government’s financial expenditures, increasing employment opportunities, as well as create a cooperative mechanism between local governments and National Property Administration. The study summarized and analyzed some bidding cases which have completed contract signing or still under process in the New Taipei City Government, trying to find the most suitable trade promotion model, under different environmental factors, from like superficies creation, lease, tender and etc. In preparing the start-up work of trade promotion, the analysis of basic environment and feasibility in market, law and finance should be considered.
The study finds that there are several key factors leading trade promotion projects successful such as open attitude, set of specialized unit, support from the executive, high efficiency and good project planning of and in governmental departments. Models will be designed under different considerations. When choosing the model of superficies creation, it mainly considers longer payback year after financial evaluation, which could possibly be accessible if the planed payback could be achieved during its creation period, and it mainly categorized in the service industry and commercial facilities. If the industry’s characteristics the kind less able to evaluate its revenue condition; financial analysis is unfeasible and is chiefly for industry use, the leasing model will be considered. If the land is expected to be acquisitive after land development, the tender one is the concern.
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