Senior Citizens and Traveling Needs- A Business Model for a Social Enterprise

• Main Authors: Chen, Yu Ting, 陳郁婷
• Other Authors: Yu, Chwo Ming
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/19273886379255855662

碩士 === 國立政治大學 === 企業管理研究所 === 101 === This paper focus on the social business model for traveling needs of senior citizens in Taiwan. Based on the reference from senior travel service in foreign country such like America and Australia and research of the lifestyle and the traveling consumption behavior of Taiwanese senior citizens, this paper will discuss about the social business model of localization of senior volunteer-travel and in-depth travel in Taiwan. Take the proposal of “The Senior’s Travelstyle” as an example, this paper will describe the social business model for fulfilling the senior citizens’ traveling needs. The structure of the business model is based on Alex Osterwalder’s the business model canvas, including customer segments, value propositions, customer relationships, channels, revenue streams, key activities, key resources, key partners and cost structure.