Technology Roadmaps of Chipset Vendors－A Comparison of Five Companies

• Main Authors: Yeh, Chih Ting, 葉治廷
• Other Authors: 于卓民
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/44165089766351756917

碩士 === 國立政治大學 === 企業管理研究所 === 101 === Recently global smartphone market has experienced high growth rates. Many manufacturers, components as well as finished product assemblers, are competing in the markets. The most competitive markets are processor chipsets and baseband chipsets. In recent years, the competitive positions of major vendors have been rapidly changed. We observed that only few vendors can always be successful in this field. Most leadering companies came from other areas, like PC industries and multimedia chipsets. This research investigates how firms have developed their strategies in light of their backgrounds, market positions, and resources when demands and technology developments are rapidly changed. This research is particularly interested in how leadering companies strengthen their competitive abilities and, when firms penetrate into in a new market, how they can survive in the new market and even become maket leaders. In this thesis, the researcher uses three factors (i.e., market changes, technology developments and major firms’strategys) to analyze mobile chipsets industry. The results show that market leaders can maintain competitive advantage by leveraging patents as entry barriers, legating to put pressure on competitors, taking aggressive pricing strategies to attack new entries, developing firm-specific assets and creating values to clients by new product and services. In addition, the research finds that firms can successfully build their competitive positions in new markets by finding customers who had be ignored, innovating service processes, selecting effective customers, selecting the timing to enter the market, extending core competence and engaging in strategic acquisitions.