Improving Gamtel’s competitiveness through affordable, accessible and reliable broadband internet service in The Gambia telecom industry

• Main Authors: Khan, Sarjo, 黃紳佑
• Other Authors: Hsu, Carol
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/37140056516807680858

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 101 === The main purpose of this thesis is to analyse the current state of Gamtel less competitive nature in the telecom industry and therefore use its competitive advantage and core competencies to pursue and endeavour to invest on internet service provision mainly on broadband. With high expectations from the launching of the ACE, Africa coast to Europe submarine cable, the plan is to take the opportunity brought by this Landing station to significantly expand on its current broadband technology provision, which is DSL (digital subscriber line), CDMA 3G wireless broadband connection and Leased line connection. The growth in the sector is still encouraging between 8 to 10% and Gamtel is foreseeing to increase its already existing leadership in terms of market share on the internet segment or ISP internet service provider market. There is a high capital investment required for this project but funding could be obtain from banks and even state own corporation at better rates and also self-funding of over GMD 90 million. The cash flow projections had shown a positive net present value (NPV) thus; indicating that this plan will is viable. With the three product categories, it is assume that the DSL and the CDMA 3G wireless broadband could be the cash cows whiles the leased lines connection for broadband which used to bring the biggest revenue in the data category will likely be going down, an impact the ACE project will brought along as the biggest customers from this service were the private ISP who now can connect direct to the ACE cable. As the implementation of the ACE goes on prices are expected to further fall as bandwidth becomes cheaper and cheaper and volume or high quantity purchase of bandwidth starts to emerge thus economics of scale.