| Summary: | 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 101 === As the domestic financial environment changed radically in recent years, Taiwan''s financial sector spreads in major income plummeted Consumer finance business dramatic drop because of the dual card storm. In the face of the financial holding company''s integrated marketing platform, cross-industry competition, banking organization should be exposed to changes in business strategy adjustment. Profitability of the bank fee income becomes another important source. Because of the financial holding companies to establish cross-industry sales platform, the bank will become VIP wealth management services "Wealth Management"is a very important business of banks. What investors'' risk attributes, education, income level, gender, and whether the balance of assets and other items that affect their financial options, are the study''s principal research motivation. This study aims to investigate the investment banking wealth management preferences and age, total assets balance, gender, and education level of risk attributes such as financial items for choose whether are affected.
After a period of mining investors in case bank survey data, regression analysis was used. We found that investors in the choice of financial products deposit on the total amount of assets and risks significantly associated attributes. Money on the credit card, was no significant correlation. Fund financial choices, associated risk attributes significantly. In the foreign currency financial risk property renders older and significantly correlated. On the insurance, financial, asset total balance and gender showed significant correlation.
The results of this study ,we found that the different investment products will attract people of different investment preferences. Therefore we recommended that financial institutions in the design of goods, in order to enhance the volume of business, for different customer groups. It is necessary to develop different products and different sales approach. Subject to different customer needs, we need enhance customer satisfaction and turnover rate.
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