Travel agencies and medical industry to promote the mainland tourists to Taiwan Medical Tourism Industry Collaboration mode research

• Main Authors: Chih-Chieh Hsu, 徐志杰
• Other Authors: Ta-Ming Wang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/86534119711662543749

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === After opening up direct cross-strait policy tee frequent exchanges, economic development every continent warmed number of tourists to Taiwan surge in 2011 to 1.63 million units to Taiwan tourists up to become regional. Medical industry in Taiwan NHI Global Budget, GB and in 2014 Dignosis Related Groups, DRGs under the new system, hospitals income is limited, at their own expense if overseas markets can inject interest income increased.Aspects of Chinese tourists to travel industry Taiwan tourism group often price competition, are owed refund, and operating income have problems. When the policy adopted since 2012 was approved on behalf of 39 hospitals in Taiwan to apply for medical examination or medical beauty of visas, Chinese tourists to Taiwan''s "medical tourism" for Taiwan''s medical and travel two pipeline industry has brought new customers and revenue opportunities. With neighboring China''s economic growth is the trend to increase the middle class and the wealthy, From Taiwan''s position near convenient transportation, the same language, low barriers to text,Coupled with the impact of national sentiment,Taiwan''s original cultural environment of advanced medical technology, Fight for mainland tourists to Taiwan "medical tourism" has inherent advantages, Taiwan''s travel industry and medical industry of two distinct industries, How to promote "medical tourism" industry cooperation model worth exploring. Existing domestic "medical tourism" the relevant papers, journals relatively small，For Chinese tourists to Taiwan''s "medical tourism" on the "industrial cooperation model" research-related topics papers, journals and more rare, Therefore, the existing two discussed the status of inter-industry cooperation, the two sides in order to understand the operation and to develop appropriate practices and intentions of the cooperation model for the industry reference. This study used qualitative research, the first to collect relevant literature to analyze further the medical industry and the travel industry, first in a non-structured interviews, notes the intention to explore with the operating environment of the industry as a pre-test, Intended subject headings after two industry executives landlord or in-depth interviews conducted semi-structuredCollect data recording production verbatim tidying number analysis, exploratory medical tourism industry cooperation. Status of cooperation and good cooperation model is oriented analysis found the following: First, the development of medical tourism in Taiwan from regulatory restrictions hamper. Second, co-dominance in the source path to master those. Three, two industrial division of powers and responsibilities need to return to their own professional & cooperation restructuring. Fourth, the proportion of medical products need to adjust the gain of profit. Fifth, the medical tourism industry marketing needs consolidation. Sixth, the United States mainland tourists visa produce health check health development focus. Seven, reduced health examination entry visa U.S. doctors tool. Eight, the industry acts mainland tourists about medical tourism development. Research suggests that medical advertising regulations should be relaxed, inter-ministerial coordination policies need to perform administrative, marketing practices in Taiwan Medical Tourism fuller use of the media to be more to life. On the medical tourism industry suggest two lock-out in the high-end customer base, profits from rationalization, professional interactive construction of tourism products, the division of labor is indeed running. Keywords:Chinese visitors to Taiwan, medical tourism, industrial cooperation model