Using spirit of place to explore the establishing of the theme of tourist area－A case study for the Monster Village in Taiwan

• Main Authors: Sz-yun Wang, 王思云
• Other Authors: Hsu-Chih Fu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/51111626959359232096

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === In the globalized knowledge and experience economy era, the live experience of both the quality of leisure and spiritual growth would be majorly and strongly highlighted by a theme tourist area. A successful theme tourist area should explicitly create clear characteristics of its spirit of place as well as building up its multi-layer values. Based on the literature reviews and summarized the analyses of 4 oversea case studies, 6 core values of spirit of place including environment value, culture value, emotion value, art value, innovation value and experience value were inductively generated.Field observations and in-depth interviews were applied to analyze spirit of place of the Monster Village, an emerging theme tourist area in Taiwan. How these 6 core values influenced the Monster Village was verified. Research results showed that the theme of the Monster Village in Taiwan was successfully built up. The 6 values of spirit of place of the Monster Village were also included in the spatial characteristics of the place. However, the 6 values were not thoroughly packaged accordingly. If the Monster Village could be re-planned and renovated based on the 6 values of spirit of place, it will become one of the collectively memorized attractions and induce its spiritual resonance to strongly present its spirit of place.