| Summary: | 碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 101 === Global tourism activity is flourishing, the number of people who visit Taiwan rise gradually, and the rural tourism also affects Taiwan''s tourism market slowly.
This study adopted in-depth interviews to explore the six kinds of respondents’ concepts of rural tourism, tourism development strategies, and so on, which the respondents are related to Qiao-Zai Village. It supplemented by literature evidence and the operation of field observation.
The conclusion of the study shows that the development advantages of Qiao-Zai Village are fishing culture, folk belief, and so on; the disadvantages are weather and seasonal effects, inconvenient transportation, and so on.
The positive impact is greater than the negative impact, and the emphasis is that economic and demographic reflux. The village community empowerment is booming, and the residents are creating a high-quality tourist space. The recommendations of this study fall into rural tourism, community empowerment, local industry rejuvenation with tourism culture and creativity and development strategies.
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