Performance Evaluation of Charity Foundation－Cases of Cardiac Children’s Foundation Taiwan and Ronald McDonald House Charities, Taiwan.

• Main Authors: Meng-Chuan Lee, 李孟娟
• Other Authors: Shu-Fen Shen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/79902339587012900824

碩士 === 銘傳大學 === 經濟學系碩士班 === 101 === In recent years, Taiwan''s rising awareness of corporate social responsibility, many companies have invested in charitable activities, as a foundation as much. This study compared entrepreneurial philanthropic foundations and traditional donors and volunteers involved in the Foundation''s performance, with heart disease Tong Foundation and Ronald McDonald House Foundation as the main object of study to explore people''s behavior preferences. This study used questionnaires to the general public point of view to designing the questionnaire. To explore the comparative foundation management, marketing activities on donations and volunteers involved in the relationship between willingness to structural equation modeling (Structural equation modeling, SEM) as the data analysis, the use of Stata12.0 software for data analysis in order to measure the latent variables and can be observed relationships between variables. The empirical findings of this study analyzed the following conclusions: (1)Type of organization on the attitude of the public has little effect on donations, marketing campaigns for donations, volunteers participate in more significant impact. (2) Corporate social responsibility is a positive impact on corporate image, but it is not entirely positive effect on charitable foundations.