A study on the key capability evaluation for religious television：A case of Beautiful Life Television

• Main Authors: sheng-hui Tseng, 曾勝暉
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/93299z

碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 101 === Related literature was referenced to sort out evaluation criteria and key capabilities of religious TV stations. A questionnaire survey was conducted on the people involved in the decision-making process or related executives and their staff to screen out 21 subcriteria based on analysis of importance. The hierarchical structure was built for finding key capabilities of religious TV stations through the 4 aspects of balanced scorecard. This study uses pairwise comparison method and fuzzy Delphi. method to determine the weight of criteria uses fuzzy multi-criteria algorithms rules which are based on the two main concepts of triangular fuzzy number and linguistic variables as the basis for evaluating the importance of the subcriteria and the appropriateness of alternatives under each subcrition. The purpose of this study is to construct decision-making method the key capability for religious television under fuzzy environment Then apply the proposed method to the real case for the company to develop the business strategies.