Research on Marketing Strategies of Cultural and Creative Activity： The Case Study of Simple Life Festival
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 101 === Simple Life festival, a big cultural two-day event in Taipei Huashan1914 Creative Park has been hold every two years since 2006. It not only attracts more than 30,000 people, but also generates considerable income. Furthermore, it is a collaborative creat...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7acq6t |