Research on Marketing Strategies of Cultural and Creative Activity： The Case Study of Simple Life Festival

• Main Authors: Ching-Ping Kuo, 郭敬平
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/7acq6t

碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 101 === Simple Life festival, a big cultural two-day event in Taipei Huashan1914 Creative Park has been hold every two years since 2006. It not only attracts more than 30,000 people, but also generates considerable income. Furthermore, it is a collaborative creation on lifestyle aesthetics which combines music, architecture, design, exhibitions and life, on the 1st, 2nd of December 2012. The scale and business model are very innovative in Taiwan. Hence, what are the values from this event and how to co-create it become the precious issue. The issue will be discussing the idea of project prepare, media and the execution of activity and news. Finally we can analyze the whole effect about this project. According the marketing strategies of cultural and creative activity about Simple Life festival, we can take different point of view to think the strategies from the 7-ELEVEN and StreetVoice company and we also can assist to creative the value of whole Integrated Marketing Communication in the business model.