Personality Traits, E-WoM, and Involvement Level-A Study on Purchase Decisions of Smartphone
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 101 === With high accessibility of the Internet, consumers can search for information over a great amount of products and to narrow down their consideration sets when choosing alternatives. According to a survey conducted by the e-tailing group, 63% of consumers consist...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08180631115978352040 |