Media Representation of the Health Pensoin Issue in New Taipei City

• Main Authors: CHEN-SU SU, 蘇貞夙
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/45950209892154539619

碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 101 === 　 In 2012 New Taipei City held a press conference regarding to the health grants for senior citizen, and it has became a hot discussion topic after the news report. This research is to explore the effect of the media reproduction about health grants issued by New Taipei City. The declaration of this new policy has brought about media’s high attention, and it is a matter about the welfare for 330,000 senior citizen in New Taipei City.How the media contribute to this policy ? What’s the invisible meaning of the words used by the journalists ? Those has been discussed and explored in this research. 　　The global economic environment has tremendous change in recent years, the percentage of elder population is increasing, taking care of elder people has become a big burden in a family. Such change in population structure has resulted in lots of social problems. The public pay close attention to the social welfare offered by the government. However, with the wide-spreading of the communication technology, the media information has big impact to the society. People always get the necessary information through different channels. Whether the marketing method the government department has done for its policy can be recognized by the people or not, is a key point to decide the success or failure of the policy. 　　This research analyzes the main text, choose 2012 second release on the new Taipei City Health grants news and events for the analysis of objects, most people accept the information, press the reproduction process, presented to the audience what kind of image, "Media Reality "and" objective reality "there is much difference, what makes the two differ, what impact, from the title of macroscopic symbol symbolic analysis of news headlines, to micro text symbols, to be explored.