Relationships among EO Factors, Entrepreneurial Orientation, and Corporate Marketing Strategies

碩士 === 銘傳大學 === 國際企業學系碩士班 === 101 === Due to the rapid development of manufacturing industry in Taiwan, for the sake of sustainable development, many small and medium enterprises(SMEs) look forward to create more values and market segmentation by changing entrepreneurial orientation and in pursuit o...

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Bibliographic Details
Main Authors: Yun-Pei Cheng, 鄭筠霈
Other Authors: B. Peter Hoang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/58621673325264901190