A Study on Transnational Business Strategy of Korea Electronic Commerce Businesses - The case of BESTECHCOM

• Main Authors: Joo-Hoon Park, 朴柱勳
• Other Authors: Jui-Huang Chang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/sh9cdb

碩士 === 銘傳大學 === 國際企業學系碩士班 === 101 === In accordance with the rapid development of the Internet, modern economic society is getting an unprecedented century of e-commerce to proceed, also change because of the emergence of e-commerce, many traditional methods of payment methods. E-commerce will certainly become the mainstream of the future commercial development, therefore overseas factory succession to preempt the Internet and, Internet commercialization has become a trend, one that cannot be denied. The analysis of case study through literature review. First, investigate the case study company associated industry (Electronic Financial Solutions), the case study company''s internationalization, the case study company''s foreign market entry strategy. Then, through the SWOT analysis, five forces analysis know transnational business strategy of the case study company. Furthermore, through the case analysis of BESTECHCOM, can be presented to how to do the management strategy of the companies involved in e-commerce. Internationalization can be derived as importantly associated with e-commerce companies in order to grow. Changes in the trading environment that affect the diffusion of e-commerce and accelerate economic integration. That due to the proliferation of the Internet, the disappearance of the walls of time and distance. So the border does not mean anything, and the formation of an integrated market will be very fast. After all, the development of e-commerce leads to internationalization.