A Correlation between Design Codes and Consumption Values on Taiwanese Creative and Cultural Luxury Goods

• Main Authors: Chen-I Lin, 林真儀
• Other Authors: Wan-Li Wei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/27604560059925868621

碩士 === 銘傳大學 === 商品設計學系碩士班 === 101 === Every country has its own specific history and culture, and these spiritual beliefs are stored in our mind unconsciously. If we could utilize them in an innovative and creative way, they could become distinctive products. Nowadays, many Taiwanese designers have fully expressed their creativity on products by utilizing local recourses and Taiwanese culture. However, designers might wonder whether they have accurately applied cultural aspects on products. Also, when the customers are purchasing these products, are they enjoy in it or get confused by the variety of selection? Do customers have their own standard when choosing products? Could the cultural aspects of the products capture customers’ minds? Firstly, this study used 10 Taiwanese creative and cultural luxury products which have received designed award whether in Taiwan or abroad as samples to analyze products’ internal meanings and external constructions by utilizing Roland Barthes’ semiology "two orders of signification." Secondly, the study utilized the Delphi method to discuss the cultural meanings which the products try to convey. Lastly, the study integrated Sheth, Newman and Gross’ “consumption value” to discuss customers’ value of consumptions aroused by the products. The result of this study discovered that experts think Taiwanese creative and cultural luxury products can accurately express their internal meanings and external constructions. The study also found out that the emotional value was significant in consumption value, which indicated that customers can understand the meanings of the products. At last, I hope my study would be a good reference for the designers and the innovative cultural industry.