The Effectiveness Enhancement by Systematic Innovative Design Model on New Product Development for Domestic Industry

• Main Authors: Ya-Fen Tsai, 蔡雅芬
• Other Authors: Wan-li Wei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/39960876367393812810

碩士 === 銘傳大學 === 商品設計學系碩士在職專班 === 101 === Owing to sooner development of technology and to be face with global competitive environment, the industrials in Taiwan have to adapt market respond and to satisfy terminal customer requirements by innovative thinking andn technical viewpoints in order to improve industrial competitiveness and get much advantages and benefits in the negative growth of global economy and recession era. This research aims at constructing a Systemic Innovative Design Model (SIDM) to enhance the new product development (NPD) effectiveness. Furthermore, six experts were invited to precede an in-depth interview to share their insights on increasing the level of innovation and effectiveness and reducing any risks in the NPD process by being applied grounded theory to data coding and a SIDM construction with customer-oriented design thinking index. The contributions of this research show six aspects of innovative design model including innovative design base, innovative design development, innovative design capabilities, innovative design barriers, innovative design risks and effectiveness evaluation. For the aspect of innovative design base, designer characteristics are the most influential beginning for product innovative design. For the aspect of innovative design development, the most significat is design process thinking model. For the aspect of innovative design capabilities, the most significat is designers’ capabilities training. For the aspect of innovative design barriers, innovative known limintations and unknown restrictions are both important. For the aspect of innovative design risks, the most significant is product design rick management. For the aspect of effectiveness evaluation, the most significant is new product development effectiveness evaluation. Therefore, a SIDM base on six aspects is constructed to be a criterion of product innovative development of design for domestic industry.