A Study on the Visual Design in the Jiufen Old Street Business district

• Main Authors: Hsiao-Chun Chou, 周曉均
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/07387168582214912480

碩士 === 銘傳大學 === 商品設計學系碩士在職專班 === 101 === As the implementation of the 2 day weekend policy and the increasing consuming power of the citizens, society gradually put more emphasis on pursuing recreational lifestyle which as a consequence, had stimulated the development of tourism industry. The business district in old streets with vintage nostalgia had regained attentions and had become popular destination for travelers. Among those, the once desolated Jiufen old street business district had revived and reinvented itself into top tourist attraction due to the impacts of the blockbuster “A City of Sadness” as well as other media effects. It had combined multiple perspectives, such as consumer’s and cultural recreation. Full of cultural connotation’s local characteristics and the industry background, Jiufen had brought up the economy of the area. This research had conducted questionnaire survey based on satisfaction analysis, environmental image analysis and differentiation test. The result meaning that though many efforts were observed in the layout and window design of the shops in Jiufen, the positioning and differentiation of the products are things need to be worked on. We also shows that the major attraction of Jiufen is its nostalgic atmosphere, however the hygiene and cleanness of the environment, which is often neglected during the phase of development, could be the orientation for future visual design. We also uses factors to analyze, generalize, and condense the environmental images to cozy and comforting, retro and nostalgic, familiar and beautiful, as well as prosperous civilized. Along with using visual designs to make plans for Jiufen’s old streets, the less satisfied part and strengthen the most satisfied part should be worked on.