| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 101 === ABSTRACT
Insurance is a sort of intangible commodities. The relationship of rights & obligations by and between both parties in an insurance policy shall be regulated through an insurance contract. In terms of an insurance contract, the insurers would work out a typical contract where lots of insurance related terminologies and terms and conditions in insurance are very often too complicated to be understandable, especially hardly understandable to ordinary consumers. Besides, an insurance commodity is intended to provide a sort of intangible services and future commitment. Toward insurance consumers, therefore, until an incident under the insurance policy takes place, the genuine benefit of an insurance commodity can hardly be felt and realized. In turn, general public would lack intent to take the initiative to purchase an insurance policy.
During the process of an insurance transaction, the insurance professionals would explain all details of the insurance contract to consumers become the consumers would become fully aware of the interests about themselves and, in turn, choose the right insurance products oriented to them. In such process, an insurance broker would shoulder the key go-between role to bridge the insurers and consumers, helping the insurers and the insurance consumers successfully accomplish the insurance transaction.
An insurance broker lies between the insurance institution and insurance consumers, take charge of consultation and solicitation of insurance business, risk control and planning, evaluation of the values and assessment. An insurance broker can be an individual or a firm, receiving remuneration according to law for all such services. In the process of the entire transaction, an insurance broker plays virtually a pivotal role. An insurance broker with sound function and performance would well satisfy the need of consumers, providing consumers with secure economic assurance and would, in turn, enhance the insurance industry into prosperous development.
Insurance brokers function as one of insurance marketing channels. The competent authorities of the government, in an attempt to enhance sound management over insurance brokers, would require the insurance brokers to purchase professional liability insurance and pay performance bonds. Today, in an attempt to safeguard consumers in their interests, the competent authorities of the government in the law amendment further require insurance brokers to purchase broker bond insurance. Would such new requirements by the competent authorities of the government be rational and reasonable? This is the very motivation behind the present study. Where other insurance advanced countries in most cases only require insurance brokers to purchase liability insurance and pay security deposits, or provide relevant financial security. Now, in the Republic of China on Taiwan, insurance brokers are further required to purchase bond insurance. Is such requirement rational and indispensable? This calls for further study and consideration. This is the very motive behind the present study.
Key words: Intangible Commodities, Bond Insurance, Insurance Brokers, Insurers, Consumers
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