The Study on the Influence of Experiential Marketing, Satisfaction, Purchase Intention on the Customer in Shanghai: A Case Study of A Company
碩士 === 銘傳大學 === 企業管理學系碩士班 === 101 === This study propose of this research is to discuss the relation of experiential marketing strategy, brand equity, customer satisfaction and purchase intention. A company is Taiwan businessmen of home fashion brand in Shanghai. Trade fair is one of experiential ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6d62zr |