Investigating the Impact of Motivating Factor and Hygiene Factors on Non-Life Insurance Salesmen’s Job Performance.
碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 101 === The performance of property and casualty insurance salesman is related to the insurance company’s annual performance targets. However the performance may affected by the incentive system. The purpose of this study is to investigate the impact of incentive sys...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rz39hf |
| Summary: | 碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 101 === The performance of property and casualty insurance salesman is related to the insurance company’s annual performance targets. However the performance may affected by the incentive system. The purpose of this study is to investigate the impact of incentive system to salesman performance by using Motivation-Hygiene Theory, proactive personality as the moderator.
We collected 500 samples randomly in F Company of Taiwan. The result shows that incentive system significantly affects the performance of salesman. In addition, proactive personality moderates the relationship between incentive system and performance.
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