A Study of Purchase Factors of University Students’ Smart Phone

• Main Authors: Chun-ming Wang, 王駿銘
• Other Authors: Bau-min Tu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/35526447215663992611

碩士 === 康寧大學 === 數位應用研究所 === 101 === In present these times, the cell phone is inseparable with each people. Technique development of cell phone, also the traditional cell phone develops the function to more come to more and well-found touch a touch type smart phone from the first. At the cellular phone background like this develops under,the outline of this research is: 1.Purpose:Aim at smart phone purchase factors to do a study to the university student who has been already owned and doesn't own. 2.Method:Make use of expert's questionnaire, consumer's questionnaire to carry on a questionnaire to issue to obtain the data needed by this research, and again with the grade analyze the method carry on the data analysis. 3.Result:This research result suggests that an university student to purchase factors of smart phone can be divided into four greatest factors such as "the appearance", "the software & hardware function", "the brand" and" the price" etc.. And each factor can also subdivide into 6, 5, 2 and 5 factors. 4.Suggest:Finally put forth to suggest as a result to the research to provide university the student consumer group to purchase.