A study of the effect on internet agent service by service quality, relation quality and the image of website stores

• Main Authors: Te-Hui Tsao, 曹德慧
• Other Authors: Shao-Tsuo Chu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/45406419323956710134

碩士 === 康寧大學 === 國際企業管理研究所 === 101 === Currently, the international internet agent services of purchasing sites are blooming in the emerging industries in Taiwan. In response to consumers’ needs of fashion trends, enhance self-taste demands, the international internet agent services of purchasing sites offer preferential prices for purchasing entrusted goods abroad, and which behavior has caused concern. Earlier, people travelled around doing business on their own hoping to lead the fashion tread in the society where information is changed rapidly. As nowadays, the internet agent services of purchasing sites are also flourishing in response to consumers’ demands. This study investigates how the service quality, relationship quality, website image will affect consumers purchasing goods through international internet agent service. This study has collected 115 valid samples by using the online questionnaire. Meanwhile, this study conducts reliability survey, demographic variables analysis and path analysis to verify the research model with SPSS 12.0. The results show that easy to use, personalization and specialization are the most influential characters’ in service quality dimensions. In the trusting dimensions of relationship quality, easy to use, private safety is the most influential matters. Reliability, responsiveness, easy to use, and personalization are the most influential in the satisfied dimensions of relationship quality. In conclusion, the internet agent services of purchasing sites should strengthen service quality in order to enhance the image of the websites’ images and customers’ satisfaction.