The Determinants and Outcomes of Brand Love
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 101 === Brand love is not yet mature in academic research. If enterprise can successfully build brand love to consumer, then it would be a strong bond of lasting relationship with consumer. The aim of study posits brand experience whether or not can affect brand love...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22719829181607440835 |