Application and Discussion on Website Interactive Advertisingswith Augmented Reality Techniques

• Main Authors: Tuan Pin Hsu, 徐端嬪
• Other Authors: Tzu Yun Chen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/60050064690862082835

碩士 === 嶺東科技大學 === 數位媒體設計研究所 === 101 === Advanced technology and network media have been developed maturely. In order to promote creativity and advertising, the enterprises have presented diverse forms nowadays. Through appropriate interactive design, advertisings fully convey the message content and communication. However, the application of interactive design and digital technology combine through augmented reality technology and creative performance in advertising construction process. It is tailored precisly for consumers. The product and consumers establish a great deal of interaction altogether. By passing through advertising messages, consumers resonate the advertising effect simultaneously. In this study, a qualitative research method for advertising case analysis and interviews are included. Through quantitative questionnaire survey, it explores that consumers with different ages interact in different degrees of cognitive investigation in advertising sites. From different display-oriented ways, the results integrate the website production process and interactive advertising design elements.