A Study of Brand Equity、Perceived Values and Purchase Intention for College Student on Smart Phone - An Empirical Study of H Company
碩士 === 龍華科技大學 === 商學與管理研究所 === 101 === In this study, the object population is domestic college students. Our mainly purpose is to verify the relationship between H’s brand equity, perceived values and purchase intention. We expect to provide H company some specific recommendations on marketing stra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42558150265948093596 |